A lone fishing boat adrift in heavy fog at dusk.

The craft

A Photographer Builds Your Website. Not a Template.

Dave shoots your crew, your trucks, and your finished jobs on-site, then builds a site around the real thing. No stock photos. No generic themes.

Get Your Free Visibility Check

The problem

Every trade and mobile business site looks the same.

Stock photos of somebody else's crew. A template running on a thousand other sites. Copy-paste service pages. Customers can't tell you apart from the next one in the search results.

What we do

We show up with a camera, not a stock library.

A half-day on-site: your crew at work, your trucks, the jobs you've actually finished. Then a site built around those photos, not a theme somebody else is also using.

Why it works

Customers hire what they can see is real.

A real crew on a real truck reads as a real business. That's what turns a visit to your site into a call.

The standard

If it's not your crew, your truck, or your job, it's not on your site.

No stock. No synthetic images. No filler standing in for the work you actually did.

The result

A site that looks like your business, because it is.

Real photos build trust faster than any amount of copy. That's what gets the call, not just the click.

Find out where you stand

See how your site stacks up before you spend a dollar.

A free 60-second check shows you the three biggest gaps costing you leads right now.

See How You Show Up Online
  • Real Photography
  • Website Build + Shoot
  • AI Visibility Audit
  • Monthly Creative Refresh
  • Automations
  • Google Presence
  • After-Hours Receptionist
  • Santa Rosa
  • Petaluma
  • Sonoma
  • Napa
  • Rohnert Park
  • Windsor
  • Healdsburg
  • San Rafael
  • Novato
  • Vallejo
  • San Francisco
  • Oakland
  • Berkeley
  • Walnut Creek
  • San Jose
  • Serving the Bay Area

Websites Built on Real Photography for Local Trades and Mobile Businesses in Sonoma, Marin, and Napa

LeadDock is a lead generation, website, and automation studio in Sonoma County, California, led by a working photographer. We shoot real photos of your crew, your trucks, and your finished jobs, then build your website around them: electricians, landscapers, roofers, and mobile phlebotomists in Santa Rosa, Petaluma, Sonoma, and Napa.

What LeadDock does

Three pillars: lead generation, websites, and automations.

LeadDock runs on three parts working together: pages built for the searches customers already make, a website built from real, on-site photography that makes them pick you, and automations that catch the call or text you'd otherwise miss.

Two monthly services

Two ways the phone rings more.

Most of the calls a local shop loses are lost in two places: on Google, before the customer ever sees your name, and after you close, when the call goes to voicemail and then to whoever picks up next. LeadDock runs one monthly service for each.

Free AI Visibility Check

$0

A 60-second self-check. Your score and the top three places you’re losing leads.

  • Instant score, auto-run
  • Top 3 findings
  • Email report
Run my free check

Website Build + Shoot

$1,000

4 monthly payments of $250, or pay once.

A custom website plus a half-day, on-site photo shoot of your crew, your trucks, and your finished work. The shoot is included, not an add-on.

  • Half-day on-site photo shoot
  • Custom site built around your photos
  • Schema and page fixes folded in
  • GBP + Bing Places + 5 directories
  • Live in as little as 7 days
Start the build

Monthly Creative Refresh

$100/month

Ongoing creative production. New photos, new ad variants, and new page content every month, so your site and your ad accounts never go stale.

  • New photos, monthly
  • New ad creative variants
  • Updated page content
  • Refreshed before formats decay
Start the refresh
FREE CHECK
$0 · 60 SECONDS
AI VISIBILITY AUDIT
$497
WEBSITE BUILD + SHOOT
$1,000 OR 4 X $250
MONTHLY CREATIVE REFRESH
$100 / MONTH
SHOOT INCLUDED
YES, NOT AN ADD-ON

Pricing

Website Build + Shoot

Website Build + Shoot

A site built around a real photo shoot of your crew, not a theme.

Dave spends a half-day on-site shooting your crew, your trucks, and your finished jobs. Those photos become the site: real work, not a stock library. We fold in the schema and page fixes from your audit, and get you listed on Google Business Profile, Bing Places, and five directories. One package, one price, live in as little as 7 days. You own everything, with no lock-in contracts.

Book a build + shoot call →
PRICE
$1,000, SHOOT INCLUDED
BUILD TIME
AS LITTLE AS 7 DAYS
INCLUDES
HALF-DAY SHOOT · SCHEMA · PAGE FIXES
LISTINGS
GBP · BING PLACES · 5 DIRECTORIES

The AI Visibility Audit

Answer Engine Optimization (AEO): getting your business named inside the AI's answer.

Traditional SEO asks whether Google ranks your page. AEO asks whether ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google AI Overviews actually name your business when a homeowner asks for a recommendation. The AI Visibility Audit scores the six signals those engines use to decide who gets the lead, and hands you the fixes.

ENGINES
CHATGPT · PERPLEXITY · CLAUDE · GEMINI · COPILOT · GOOGLE AI OVERVIEWS
SIGNALS
6 SCORED
SCALE
100 POINTS
QUESTION
DOES THE AI NAME YOUR BUSINESS

How the AI Visibility Audit works

Three steps to find out if AI recommends you.

STEP 01
SCAN SITE AND ANSWER ENGINES
STEP 02
SCORE ACROSS 6 SIGNALS
STEP 03
DELIVER RANKED FIXES
TURNAROUND
7 DAYS
  1. 1

    We scan your site and the AI engines

    We check your website and run your business through ChatGPT, Perplexity, and Google AI Overviews to see who they name for searches in your area.

  2. 2

    We score you out of 100

    You get a clear score out of 100 across the six signals answer engines use, with every gap that is costing you leads named plainly.

  3. 3

    You get the exact fixes

    A written report with copy-paste fixes, a ranked priority plan, and a 30-day plan. Or start the Website Build + Shoot and we fold the fixes straight into your new site.

The work

Real crews. Real trucks. Real jobs. See it below.

Every photo on this site starts with Dave on location. Here's what that looks like for two Sonoma County businesses.

Golden Grove Landscape, on-site
Mariposa, on-site
See the full portfolio →

Proof

Case study

Golden Grove Landscape · Sonoma, Napa & Marin

Website built and live in under 7 days. Now ranking locally for high-intent landscaping searches across three counties, so the calls come from customers already looking to hire.

  • <7 daysBuilt and live
  • 3Counties ranking
  • $500+Saved per missed call

Who builds your audit

David Arango, Founder

David founded LeadDock after years in new-media storytelling at the International Center of Photography and Bespoke Digital in New York. He builds done-for-you visibility systems so local owners can be excellent at their trade and still get found online.

CASE
GOLDEN GROVE LANDSCAPE
LIVE IN
UNDER 7 DAYS
RANKING
SONOMA · NAPA · MARIN
COVERAGE
SONOMA COUNTY · BAY AREA · REMOTE NATIONWIDE

Log · Golden Grove Landscape

Site built and live in under 7 days. Now ranking across Sonoma, Napa and Marin for high-intent landscaping searches.

Log · The AI Visibility Audit

100 points. 6 signals. 10-query citation test. Written report and strategy call, delivered in 7 days.

Coverage

North Bay · East Bay · San Francisco · Peninsula · South Bay · Remote clients nationwide.

Common questions

AI Visibility Audit FAQ

What is an AI Visibility Audit?
A 100-point check, also called an AEO (Answer Engine Optimization) audit, of whether AI answer engines like ChatGPT and Perplexity can find, trust, and recommend your business.
How much does the AI Visibility Audit cost?
There is a Free AI Visibility Check, the full AI Visibility Audit at $497, and a Website Build + Shoot at $1,000 (or four monthly payments of $250) if you want the fixes built straight into a new site.
How long does the audit take?
Your full written audit is delivered within 7 days, plus a 30-minute strategy call.
What areas does LeadDock serve?
Sonoma County, California (Santa Rosa, Petaluma, Sonoma, and Napa), the greater San Francisco Bay Area, plus remote clients nationwide.
Is AEO the same as SEO?
No. SEO gets you ranked on Google. AEO gets your business named inside the AI's answer when a customer asks for a recommendation.
Do I own the work?
Yes. Everything we build is yours, with no lock-in contracts.
What kinds of businesses does LeadDock work with?
Local trades and mobile service businesses: electricians, roofers, mobile phlebotomists, and mobile car detailers, based in Sonoma, Marin, and Napa, plus remote clients nationwide.
What is the automated receptionist?
An automated receptionist that picks up the calls that come in after you close, takes the caller's name, need, and number, and books the job or texts you the details. It starts off-hours only, so nothing changes during business hours; answering during the day is a later, separate conversation. It is the After-Hours Receptionist, $400 a month, month to month, and it can run alongside quote follow-up and review-request automations.

Asked by owners

Getting found by AI: the practical questions

Why isn't my business showing up when people ask ChatGPT for a recommendation?
In most cases the answer engines cannot read your site well enough to trust it. They look for crawlable structure, schema markup that identifies what you do, content written as direct answers, and third-party proof that you are a real and active business. When those are missing, the engine names a competitor instead. The Free AI Visibility Check takes 60 seconds and shows you the top three gaps.
How do I get AI to recommend my business?
Give the answer engines something to read and something to verify. That means schema markup on your site, pages written as clear answers to the questions customers actually ask, and consistent mentions in the places AI checks, including Google, Bing, Yelp, Reddit, business directories and local press. Our AI Visibility Audit runs the full 100-point check and hands you the exact fixes, ranked by priority.
How can I check if ChatGPT or Perplexity mentions my business?
Ask them directly, using the words a customer would use, then note whether your name appears in the answer. The AI Visibility Audit does this in a structured way with a 10-query citation test: we run ten real buying-intent searches for your area through the engines and record who gets named. The results come back in your written report, which is delivered within 7 days.
Does AEO work for local trades and mobile services like electricians, roofers and mobile car detailers?
Yes, local service businesses are who this is built for. Golden Grove Landscape is one example: we built and launched their site in under 7 days, and it now ranks locally for high-intent landscaping searches across Sonoma, Napa and Marin. The same six signals apply to any business where a customer asks an assistant who to hire.
Which AI engines does the audit check?
The audit runs your business through ChatGPT, Perplexity and Google AI Overviews to see who they name for searches in your area. Claude, Gemini and Copilot read the same kinds of signals, so most of the same fixes help there too. Those engines all pull from sources like Google, Bing, Yelp, Reddit, directories and local press, which is why the Website Build + Shoot sets your listings up across them.
Do I need a whole new website, or can you fix the one I have?
Start with the audit, because most sites need fixes rather than a rebuild. Schema, page structure and answer-shaped copy can usually be added to the site you already have. If the site itself is the problem, we shoot new photos of your crew and build you a new one: fast, conversion-first, with clean structure and real schema, live in as little as 7 days. You own everything either way, with no lock-in contracts.
What happens during the Website Build + Shoot?
We spend a half-day on-site shooting your crew, your trucks, and your finished jobs. Then we build your new site around those photos: schema, page rewrites, and a listing setup across Google Business Profile, Bing Places and five directories, all folded into the build. It is $1,000, or four monthly payments of $250.
How long before AI starts mentioning my business?
Nobody can promise a date for that, and we do not. What we can put a timeline on is the work: your written audit arrives within 7 days, and the Website Build + Shoot gets your new site and your listings live in as little as 7 days too. From there, visibility is a function of how consistently the real signals show up, not a date we can guess.
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