The craft
A Photographer Builds Your Website. Not a Template.
Dave shoots your crew, your trucks, and your finished jobs on-site, then builds a site around the real thing. No stock photos. No generic themes.
Get Your Free Visibility Check
The craft
A Photographer Builds Your Website. Not a Template.
Dave shoots your crew, your trucks, and your finished jobs on-site, then builds a site around the real thing. No stock photos. No generic themes.
Get Your Free Visibility CheckThe problem
Every trade and mobile business site looks the same.
Stock photos of somebody else's crew. A template running on a thousand other sites. Copy-paste service pages. Customers can't tell you apart from the next one in the search results.
What we do
We show up with a camera, not a stock library.
A half-day on-site: your crew at work, your trucks, the jobs you've actually finished. Then a site built around those photos, not a theme somebody else is also using.
Why it works
Customers hire what they can see is real.
A real crew on a real truck reads as a real business. That's what turns a visit to your site into a call.
The standard
If it's not your crew, your truck, or your job, it's not on your site.
No stock. No synthetic images. No filler standing in for the work you actually did.
The result
A site that looks like your business, because it is.
Real photos build trust faster than any amount of copy. That's what gets the call, not just the click.
Find out where you stand
See how your site stacks up before you spend a dollar.
A free 60-second check shows you the three biggest gaps costing you leads right now.
See How You Show Up OnlineLeadDock is a lead generation, website, and automation studio in Sonoma County, California, led by a working photographer. We shoot real photos of your crew, your trucks, and your finished jobs, then build your website around them: electricians, landscapers, roofers, and mobile phlebotomists in Santa Rosa, Petaluma, Sonoma, and Napa.
What LeadDock does
LeadDock runs on three parts working together: pages built for the searches customers already make, a website built from real, on-site photography that makes them pick you, and automations that catch the call or text you'd otherwise miss.
Pages built for the exact searches customers make when they're ready to hire, not blog posts nobody's searching for. The Free AI Visibility Check and the AI Visibility Audit below both feed this pillar: they show you exactly what's keeping you off the list.
Get found on Google →The Build + Shoot: Dave on-site with a camera, not a stock library. Your crew, your trucks, and your finished jobs, built straight into a site nobody else is running.
An automated receptionist that picks up the calls that come in after you close, takes the caller's details, and books the job or texts them to you. Nothing changes during business hours. Paired with quote follow-up and review-request automations that keep the follow-through going after the call ends.
Catch the after-hours calls →Two monthly services
Most of the calls a local shop loses are lost in two places: on Google, before the customer ever sees your name, and after you close, when the call goes to voicemail and then to whoever picks up next. LeadDock runs one monthly service for each.
Get into the map box when someone in your town searches for what you do.
Get found on Google →The calls that come in after you close still get answered.
Catch the after-hours calls →Free AI Visibility Check
$0
A 60-second self-check. Your score and the top three places you’re losing leads.
Most popular
AI Visibility Audit
$497
The full 100-point diagnostic. A written report that turns AI visibility into booked leads, plus a strategy call.
Website Build + Shoot
$1,000
4 monthly payments of $250, or pay once.
A custom website plus a half-day, on-site photo shoot of your crew, your trucks, and your finished work. The shoot is included, not an add-on.
Monthly Creative Refresh
$100/month
Ongoing creative production. New photos, new ad variants, and new page content every month, so your site and your ad accounts never go stale.
Website Build + Shoot
Dave spends a half-day on-site shooting your crew, your trucks, and your finished jobs. Those photos become the site: real work, not a stock library. We fold in the schema and page fixes from your audit, and get you listed on Google Business Profile, Bing Places, and five directories. One package, one price, live in as little as 7 days. You own everything, with no lock-in contracts.
Book a build + shoot call →The AI Visibility Audit
Traditional SEO asks whether Google ranks your page. AEO asks whether ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google AI Overviews actually name your business when a homeowner asks for a recommendation. The AI Visibility Audit scores the six signals those engines use to decide who gets the lead, and hands you the fixes.
How the AI Visibility Audit works
We check your website and run your business through ChatGPT, Perplexity, and Google AI Overviews to see who they name for searches in your area.
You get a clear score out of 100 across the six signals answer engines use, with every gap that is costing you leads named plainly.
A written report with copy-paste fixes, a ranked priority plan, and a 30-day plan. Or start the Website Build + Shoot and we fold the fixes straight into your new site.
Case study
Website built and live in under 7 days. Now ranking locally for high-intent landscaping searches across three counties, so the calls come from customers already looking to hire.
Who builds your audit
David founded LeadDock after years in new-media storytelling at the International Center of Photography and Bespoke Digital in New York. He builds done-for-you visibility systems so local owners can be excellent at their trade and still get found online.
The work
No stock photos, no AI-generated images, no filler. Every slot below is real Dave-on-site photography, or it stays a labeled placeholder until it is.
Portrait · min 1200×1600px
Landscape · min 1600×1067px
Landscape · min 1600×1067px
Square · min 1200×1200px
Portrait · min 1200×1600px
Landscape · min 1600×1067px
Landscape · min 1600×1067px
Square · min 1200×1200px
Landscape · min 2000×1333px
Website built and live in under 7 days. Now ranking locally for high-intent landscaping searches across three counties, so the calls come from customers already looking to hire.
Landscape · min 2000×1333px
[Mariposa narrative: confirm the scope of work with Dave before publishing. Do not invent details.]
[Mariposa results: confirm real numbers with Dave before publishing. Do not estimate.]
Log · Golden Grove Landscape
Site built and live in under 7 days. Now ranking across Sonoma, Napa and Marin for high-intent landscaping searches.
Log · The AI Visibility Audit
100 points. 6 signals. 10-query citation test. Written report and strategy call, delivered in 7 days.
Coverage
North Bay · East Bay · San Francisco · Peninsula · South Bay · Remote clients nationwide.
Common questions
Asked by owners